With interests in food, personal care, and health care products, Dabur India Limited is the fourth-largest FMCG company in India. It has a strong presence both domestically and internationally. With strong brands like Dabur Amla, Dabur Chyawanprash, Vatika, Hajmola, Anmol & Real, Dabur has a consolidated turnover of Rs. 5283 crore today, building on a tradition of quality and experience. The business is expanding quickly and has big plans for long-term success.
|Head E Commerce
|Digital Marketing, Ecommerce, Sales Strategy
Dabur Recruitment 2023 – Roles and Responsibilities
- Managing all aspects of the company’s e-commerce account, including merchandising planning, online product listing, sales, marketing, and strategic decision-making, from merchandising to procurement.
- In charge of overseeing growth on e-commerce platforms including Nykaa, Purple Amazon, Flipkart, Myntra, and other marketplaces, including direct-to-consumer websites.
- Achieving the management’s set sales goals for the e-commerce division
- Digital marketing to increase sales on a D2C website.
- Developing the online vertical for our product category by leveraging key partnerships with prominent E Commerce partners. Strategic inputs into improving sale and growth on various platforms and own websites. Owning pricing and discount strategies and new launches on various platforms. Coordination with an external performance marketing agency.
- Supervising and running advertising campaigns.
- Offering insights about consumer shopping patterns to aid in choosing an assortment and locating holes in the selection.
- In charge of the e-commerce team.
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Dabur Recruitment 2023 – Job Description
- Complete management of all online marketplaces, including Amazon, Flipkart, and others, to produce significant revenue growth in accordance with monthly and annual company goals.
- In coordination with internal and external stakeholders important to its success, such as but not limited to customer service, logistics, and marketing, manage, scale, and oversee daily eCommerce business operations.
- To broaden our consumer base, raise brand awareness, improve traffic, and boost profits, we must concentrate on demand generation.
- Establish and facilitate long-term and short-term eCommerce plans that boost sales, take full advantage of expansion prospects, and improve current operations.
- Determine sales trends and new business prospects that will strengthen your advantages and competitive position.
- Determine the strengths and vulnerabilities of your competition and put a plan in place to steal market share from them.
- Define your eCommerce goals and KPIs, along with the appropriate success measurements.
- Ensure that strategy decisions are data-driven and that resources are utilised to maximise growth and ROl by analysing metrics and data.
- Examine all marketplace portals and create a comprehensive growth strategy to increase sales and product visibility.
- Projecting and achieving monthly and annual sales goals.
- Examine product listings, quality of the current catalog, and POA for higher rankings and greater visibility (organic & paid).
- Examine the most recent paid advertisements on Amazon, Flipkart, and other marketplaces.
- Improve the general client experience.
- Examining market trends in light of consumer demand, competition product offerings, and suggestions for introducing new and best-selling goods in related categories.
- Making plans for promotion initiatives, ad campaigns, and brand-building initiatives for existing channels.
Dabur Recruitment 2023 – Desired Profile
- Candidates should have past experience in a comparable position.
- Digital marketing expertise is a bonus.
- Must have a thorough knowledge of e-commerce frameworks.
- Must possess a can-do attitude and be able to manage several tasks in a hectic work environment.
- Must pay close attention to detail and have the capacity to manage several competing priorities at once.
- Must have a strong focus on the needs of the client and be creative and strategic thinker.
- Must be a natural in matrix environments, possess good interpersonal and communication skills, and be skilled at forming bonds with many stakeholders.
- The candidate must be well-versed in the personal care and beauty industries.
- The candidate possesses strong leadership and communication skills.
- The ideal candidate would have extensive experience working as the head of eCommerce for a retail e-commerce company.
- Having knowledge of the beauty e-commerce industry.
- Candidates from the personal care and beauty industries will be preferred.
Links to apply for the online Dabur Recruitment 2023